Cristescu-Bodó Julianna  —  Production Design

Commercial

Fourteen brands, and the method that makes a two-day call sheet carry three worlds.

Fourteen brands2018 – 2025Budapest & Bucharest

01

Xiaomi 15 Ultra

Production Designer · Cabbage Film Factory · 2025
Monitor on the New York street backlot
Panelled office set, wide
The unit shooting on the street set
The street set with period car
The office from the door
The office set as it appears in the campaign

Four scenes of an imaginary film, each demonstrating one camera function. Three worlds in two shooting days — the Kelenföld power plant, a New York street on the Korda backlot at Etyek, and a panelled office built from scratch. The chandelier shop on the street is signed Moradi & Sons, after the producers.

Prep
Six weeks
Shoot
Two days
Worlds
Three
Built
Panelled office, from scratch

Watch the campaign ↗

02

Dreher

Production Designer · five spots
The ballroom set dressed, from the balcony
Waiters crossing the ballroom with trays
Paddleboards laid end to end as a bridge across the lake
The board hire shack and the beach it sits on
A pool built out of beer crates
The terrace set under painted signage
The poolside set, white colonnade and flamingos
Poolside party in colour powder
The countryside table, friends and beer

Five spots across the range, each with its own world — a ballroom, a poolside party, the countryside, a trip to the lake.

Spots
Five
Worlds
Four
Range
Bitter Lager to 24
Shot in
Hungary and Spain

Bitter Lager 4.0 Málna Gold 24

03

7Days Bake Rolls

Production Designer · four flavour worlds
Garlic spot — the finished green living roomGarlic
Pizza spot — the finished red roomPizza
Salty spot — the finished blue panelled roomSalty
Spinach spot — the finished green kitchenSpinach

Four flavours, four worlds, one day. The studio was small enough that the sets had to be planned around the camera and the crew as much as around the shot, with roughly half an hour to strike one world and dress the next. So every wall was drawn to size and costed before anything was cut — which surfaces were painted and which tiled, which battens were real and which wall was only a photo backing, what could stay standing between setups.

Spots
Four
Shoot
One day
Redress
About thirty minutes
Studio
One small stage

Spot I Spot II

04

Samsung

Production Designer · three night worlds
The street set at dusk, neon and wet cobbles
Shopfront neon and a car on the street set
Figure at the fire barrel in blue light

Three night worlds — a wet street under signage, a neon-lit bar, a window drawn in light.

Unit
Night exteriors
Light
Practical neon
05

Philip Morris

Production Designer · studio build
Flats going up on a bare studio floorMorning
Drying fresh paint with a hair dryerDrying the paint
The finished living room, fully dressedDressed by evening

The part of the job nobody photographs. Bare flats on a studio floor in the morning, fresh paint pushed dry with a hair dryer so the room could be dressed the same evening, and by the end of the day a living room that looked lived in.

Build
One day
Walls
Painted on the day
Dressed
Same evening
06

Other campaigns

One frame each
Belvita — daylit workshop interiorBelvita
Telekom — rider and folk dress on open dunesTelekom
Oral-B — tiled bathroom built around a round mirrorOral-B
Orange — clinic waiting roomOrange
Groupama — interior with a great daneGroupama
Milka — supermarket aisle built in front of a greenscreenMilka
Bauhaus — living room with a dogBauhaus
Szentkirályi — festival field at duskSzentkirályi
Fuze Tea — street scene mid-spillFuze Tea

Also contributing Nestlé · Nintendo · Braun · Tchibo · WestJet · Oppo · Edeka · Gillette

Brands

Xiaomi · Dreher · Bake Rolls · Bauhaus · Orange · Szentkirályi · Groupama · Samsung · Belvita · Telekom · Gillette · Philip Morris · Milka · Oral-B

Feature-film method on a commercial schedule — the whole world designed off the script, then compressed into the days that actually exist.

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